coach
noun: Someone who helps people improve at a sport, skill, or job.
verb: To guide, advise, or teach, a person or group to get better at something.
Our Mission
Our mission is to quickly elevate your technical appraisal skills, resulting in a clear return on investment: greater confidence (less “analysis paralysis”), decreased turn-around time, fewer revisions, better reports, and stronger professional reputation.
Why Should I Get Coaching
STAND TALLER
Even seasoned professionals—lawyers, real estate appraisers, accountants, surgeons, and others—find themselves plateauing in their technical growth.
In industries that demand precision, judgment, and up-to-date knowledge, small errors or outdated habits can lead to costly mistakes or missed opportunities. That’s where coaching comes in.
CLIMB FASTER
For those just starting their commercial appraisal career, coaching can speed you on the road to excellence faster than any other method. However, coaching is not just about basic help—it’s also about refinement. Just as athletes and musicians work with coaches to sharpen their technique (even after reaching elite levels), professionals too at all levels can benefit from an outside perspective.
A skilled coach helps uncover blind spots, streamline complex processes, and introduce new tools or frameworks that can make your report output faster, more accurate, and of higher quality.
STAY SHARP
In all cases, technical coaching offers personalized feedback, real-time application, and a clear return on investment.
STAY RELEVANT
You’ll have greater confidence (less “analysis paralysis”), stronger reports, faster professional development, and a better professional reputation.
STAY AHEAD
Your clients will notice the difference.
So will you.
2025 Workshop Survey
Are Your Reports Measuring Up?
A 2025 workshop survey of Appraisal Institute of Canada AACI-designated peer reviewers revealed a surprising pattern: many commercial reports are failing professional standards (CUSPAP) in one or more critical errors areas.
• Highest and Best Use: weak or missing analysis against the four key criteria
• Land Use Controls: limited or no analysis
• Exposure Time: not declared or not supported
• Interest Appraised: valuation method incorrectly applied
• Reasoning: inadequate explanation of analysis, opinions, or conclusions
The biggest and most common red flags? Highest and Best Use and Failure to Explain Reasoning—the very sections that define a professional report.
Are your reports vulnerable in any of these areas? Are you certain? Learn best practices that combine efficiency, accuracy, and professionalism—so every report you deliver stands up to peer and client scrutiny with confidence.
WE COACH ALL THAT.
The coaching we do isn’t based on some theoretical dream valuation scenarios, but on your own everyday valuation experiences. Because we use your own experiences and report examples, our coaching has lasting impact. This means that if we coach you today, your reports will start improving tomorrow.
Our Expert Team
Meet the professionals who bring decades of appraisal experience and coaching expertise to Appraisal Coaches.
Jay Walker
Founder, Senior Partner, P.App., AACI
A senior real estate valuation professional with over 35 years of experience, Jay has led multi-billion-dollar appraisal teams, developed professional training programs, and mentored countless appraisers. His commitment to clarity, accuracy, and integrity sets the standard for our coaching programs.
Roger K.C. Cheng
Partner, P.App., AACI
Previously a partner with Johnston, Ross & Cheng, Roger has decades of experience in commercial and development property appraisal. He has trained and supervised junior appraisers, lectured on valuation practices, and continues to contribute to professional education and charitable initiatives.
Scott Erickson
Client Care Manager
Scott ensures clients receive excellent support at every step. With experience in customer service, technical skills, and community leadership, he brings patience, reliability, and professionalism to every interaction, making him an integral part of the Appraisal Coaches team.
Elevate Your Appraisal Skills
Our expert coaches are here to share their knowledge, provide clear guidance, and help you sharpen your valuation skills. Whether you’re just starting your commercial appraisal career, or looking to refine years of experience, we’ll help you grow.